Brits looking to ease their conscience over their involvement in bloody drug wars overseas are now being targeted by cynical dealers selling what they claim is "ethically sourced" cocaine.
Users have revealed a high demand for the so-called "woke coke" at posh dinner parties across the UK.
Drug policy expert Neil Woods told the Daily Mirror: "I have been shown ads for 'environmentally friendly sniff' but it's nothing but a very clever marketing ploy.
"At £200 [$435] a gram, I call it the 'woke coke con'," he said.
"I've never heard of woke coke but I can tell you, no one in Colombia produces cocaine 'ethically'.
What you call fair trade cocaine is only going to bring more greed and bloodshed.".
"'They say, 'It's fine, it's fine, I know it's sustainable, we're actually putting back into the countryside'. »