Snapchat is building a way for people to use their Snapchat account to connect with third-party apps.
The idea, in theory, would let Snapchat users grant outside companies access to their Snapchat data to help personalize other services.
Mashable saw a beta version of Snapchat with a new section called “Connected Apps,” with text that reads, “These apps are connected to your Snapchat account.
Snapchat currently has an advertising API so people can buy ads through third-party dashboards, but it doesn’t let people use their Snapchat account on other apps, or help people connect with their Snapchat friends on other platforms.
The fact that Snapchat is considering sharing some data with outsiders is interesting in general, but particularly interesting given the recent news about Facebook.
For example, what would connecting your Snapchat account to another app actually grant that developer?
Snapchat doesn’t use private messaging info for ad targeting, and the company claims it does other things to protect user privacy. »