However, because disinformation is by nature an online risk, it is a challenge for our cyber security ecosystem to tackle, too.
These companies don’t tend to refer to themselves as cyber security companies, but you can argue that this is, in effect, what they are.
More than that, disinformation has the potential to undermine national security – and it should be at the core of our cyber defences.
However, the cyber security innovation ecosystem as a whole has been under-utilised and under-motivated to play a role in this landscape.
This reflects the changing nature of cyber security at large – it’s now more about protecting an enterprise’s values, brand and reputation rather than just a network security issue.
Disinformation is still an emerging frontier for cyber security, and we will need unconventional techniques far beyond data breach notifications and regulatory fines.
But the first step is recognising it as a new type of online risk where effective cyber security is part of the solution. »