Comcast's NBCUniversal is considering making an ad-supported version of its upcoming Peacock streaming service free for everyone, bucking the trend of charging for streaming products, according to people familiar with the matter.
It would be the first free streaming on-demand video service from a major U.S. media provider.
Previously, Comcast had planned on making Peacock free only to cable subscribers and Comcast broadband customers.
The new plan, which is still under consideration, would be to give away the ad-supported Peacock streaming service to anyone who wants it.
Making the service free to everyone would increase the number of people using it and help generate advertising sales.
NBC expects to make $5 per month from every user on the service from advertising, he said.
NBC recently replaced Peacock leader Bonnie Hammer with Matt Strauss, who was previously executive vice president for Comcast's Xfinity services. »