Coca-Cola was found for the second year in a row to be the most polluting brand in a global audit of plastic trash conducted by the Break Free From Plastic global movement.
The giant soda company was responsible for more plastic litter than the next top three polluters combined.
Sorting through the mounds of garbage, they found that the plastic represented 50 different types and could be traced back to almost 8,000 brands.
Coke was responsible for 11,732 pieces of plastic litter found in 37 countries on four continents.
More than half of the plastic had eroded to the point where it was impossible to discern who had produced it.
Coca-Cola ranked fifth among the companies responsible for plastic waste in North America.
Coca-Cola’s dubious distinction of being the top global contributor of plastic waste for two consecutive years runs counter to the company’s carefully curated public image as an environmental leader. »
