A few months ago, a Netflix exec mused to IndieWire that he was actually surprised that the streaming service’s viewership data hadn’t leaked out.
Yet, the streaming giant has managed to keep its ratings under lock and key.
That’s starting to change, as more services chip away at the facade of Netflix ratings.
Parrot Analytics has made headlines recently with its proprietary “Demand Expressions” metric, which looks at a variety of factors in determining a digital program’s popularity.
And according to a new study revealed exclusively to IndieWire, the Jason Bateman drama “Ozark” led the pack among all streaming shows over the past 90 days.
“Demand Expressions” measures audience demand for a title — including streaming, social media, blogging, file sharing, blogging, comments and other sources.
Nielsen has been working on its streaming ratings methodology for some time, and was originally expected to launch a new streaming ratings service months ago. »
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