Twice a day since the beginning of the Trump administration, a special folder is prepared for the president.
One White House official said the only feedback the White House communications shop, which prepares the folder, has ever gotten in all these months is: “It needs to be more fucking positive.”
That’s why some in the White House ruefully refer to the packet as “the propaganda document.”.
The process of assembling the folder begins at the Republican National Committee’s “war room,” which has expanded from 4 to 10 people since the GOP won the White House.
On days when there aren’t enough positive chyrons, communications staffers will ask the RNC staffers for flattering photos of the president.
But the production of a folder with just positive news — and the use of the RNC to help produce it — seemed abnormal to former White House officials.
“Priebus and Spicer weren’t in a good position, and they wanted to show they could provide positive coverage,” the official said. »