Disney will release its live-action film Mulan online through its Disney Plus service on Sept. 4, but it won't be included as part of a standard subscription.
The company characterized Mulan's release as a onetime deal, though it could serve as an experiment that guides its future release decisions.
"Mulan is a one-off," Disney CEO Bob Chapek said Tuesday during a call that discussed the company's fiscal third-quarter results.
The company will also release Mulan theatrically on Sept. 4 in markets where cinemas are open and where Disney Plus isn't operating yet.
Mulan will bring an a la carte transaction to Disney Plus that its 60 million subscribers haven't yet encountered.
In India, Disney Plus Hotstar is priced at 299 Indian rupees a month, or 999 rupees a year.
In Japan, Disney Plus is 700 yen a month through an exclusive partnership with Japanese telecom company NTT Docomo. »