Apple officially released the new iPhone SE earlier this month, and Tim Cook says the company is seeing a positive response from reviewers and customers alike. Cook touted that the iPhone SE packs a great value and is “faster than the fastest Android phones.”
Cook’s comments came in response to a question about how well the new iPhone SE might sell in specific geographic areas. Cook said that while it could “even better” in areas with lower median incomes, he expects it to attract a “fair number” of Android switchers as well.
The benefit of the iPhone SE, Cook explained, is that it packs the “engine” of the iPhone 11 inside a smaller and more affordable form factor:
“It plays in every geo, but I would expect to see it doing even better where the median incomes are less. I’d expect some fair number of people switching over to iOS. It’s an unbelievable offer. It’s the engine of our top phones, in a very affordable package, and it’s faster than the fastest Android phones. It’s an exceptional value.”
Cook was also asked whether the new iPhone SE is part of Apple’s plans to adjust the pricing structure of the iPhone lineup. He disputed this, instead saying that Apple has always tried to deliver strong products at good prices:
“We’ve always been about delivering the best product at a good price. That fundamental strategy has not changed at all. As you know, we did have an SE for a while. It’s great to bring it back, it was a beloved product. I wouldn’t read anything into it other than that we want to give people the best deal that we can while making the best product.”
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MaesElder on May 1st, 2020 at 04:33 UTC »
Been using android since my first smartphone. Got an SE arriving on the 7th. Has very little to do with the power though, that's nice but the price and long term support you get with iOS just makes it a no brainer phone imo if you don't need/want a giant screen.
It's nice to know that because of the capability of the phone it'll hopefully be plenty powerful for the lifetime of the phone, which for me is probably going to be until the next SE.
skeng-man on May 1st, 2020 at 01:55 UTC »
tim apple knew what he was doing when he put the a13 in a brand new $400 iphone
HilliTech on May 1st, 2020 at 00:57 UTC »
Note: android users, not android fans
Lots in iOS would need to change for android fans to jump ship, and a cheaper iPhone isn’t that.
Good to see Apple chisel away at both ends though. It’s hard to find android flagships that compete in every vector with iPhone. Some might have a better camera, others might have a better screen or a hinge, but I don’t know of an android phone that wins on every front.