Danish store instills pricing trick to stop hand sanitizer hoarders

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Coronavirus isn’t the only thing that grows exponentially. So does the price of hand sanitizer at one high-end grocery store in Denmark.

The Rotunden supermarket has a pricing trick aimed at keeping shoppers from hoarding the antiseptic.

One bottle is a reasonable 40 DKK ($4.09), but the price jumps to 1,000 DKK ($95) for two bottles.

Rotunden is helping out with the coronavirus fight in other ways, according to a sign posted in the shop and on Facebook — and, translated by BoredPanda, a website for creative types like artists and designers.

“We ask all customers to respect the distance between each other and our co-workers; Sprinkle (likely sanitize or wash) hands off at the entrance and use gloves; If you are a family, please allow only one person to purchase the purchases if possible; There may be times when we limit how many customers we accept in the store at one time. …. Take care and thank you for your understanding.”

As Bored Panda notes, “their values are also humane enough to care not only about selling as much as possible but also to getting the product to as many people in need as possible.”

In the US, perhaps the worst example of hoarding hand sanitizer is the nearly 18,000 bottles bought up by two brothers in Tennessee.