In reversal, Hallmark will reinstate same-sex marriage ads The Hallmark Channel says it will reinstate commercials featuring same-sex couples that it had pulled from the network.
Under pressure from a conservative advocacy group, The Hallmark Channel has pulled the ads for wedding-planning website Zola that featured same-sex couples, including two brides kissing.
NEW YORK -- The Hallmark Channel, reversing what it called a “wrong decision,” said Sunday it will reinstate commercials featuring same-sex couples that it had pulled following a complaint from a conservative group.
Celebrities like Ellen DeGeneres and William Shatner criticized the move and the hashtag #BoycottHallmarkChannel was trending on Twitter at one point.
In an email to The Associated Press, the company said it would be in touch with Hallmark “regarding a potential return to advertising.”.
After Hallmark pulled those ads, but not two featuring only opposite-sex couples, Zola withdrew its remaining ads. »