A group of YouTube stars have raised more than $6m (£4.7m) to plant trees around the world by rallying their huge numbers of subscribers.
He then teamed up with other YouTubers to create the #TeamTrees project with a target of $20m – each $1 donation will plant one tree.
Launched on 25 October, the crowdfunder raised $5m in just 48 hours, with $1.75m coming from YouTube alone, which the team claims is a new fundraising record for the site.
All donations are sent directly to the Arbor Day Foundation, a US nonprofit conservation and education organisation dedicated to planting trees.
They will plant the trees around the world, starting in January, with the aim of completing the project within three years.
More than 600 creators and social media influencers have joined the initiative, many employing creative tactics to encourage donations.
YouTube has been criticised for its platforming of climate denial, as highlighted by Extinction Rebellion Youth action during the two-week October protests. »
