October has begun its departure, but in the NFL the push for breast cancer awareness remains steadfast.
Players sport pink wrist bands, coaches don pink caps, and even the networks airing the games have used pink first down markers in their broadcasts.
More noticeably, the league has been selling pink merchandise in its retail outlets, highlighting that a portion of all proceeds go toward fighting breast cancer.
Breast cancer awareness campaigns tend to get a lot of flak.
On an item costing $100, that’s $12.50 to the NFL, $11.25 of which goes to the ACS.
On top of that, the ACS only uses 71.2 percent of the money donated to go toward cancer research.
The American Cancer Society and the general public benefit from learning about breast cancer — or at least being exposed to it. »