$1 million if you are Tyler Blevins, known to millions as “Ninja,” the world’s most-followed computer gamer.
The 27-year-old, famous for his hair color changes - currently a bright, turquoise hue - tweeted about the free-to-play game early on Feb. 5 and streamed the action to his more than 13 million followers on game-streaming site Twitch.
For this he was paid around $1 million, a source told Reuters.
EA also paid popular Polish-Canadian streamer “Shroud,” who has nearly six million Twitch followers, to play Apex Legends but declined to disclose the terms of the deal.
EA’s stock price and market value rose 16 percent, or $4 billion, in the three days after Apex Legends launched and a month later the game has 50 million users, a quarter of Fortnite’s 200 million.
Joost van Dreunen, co-founder of Nielsen-owned gaming research firm SuperData, estimated that in 2018 Fortnite raked in $2.4 billion in revenue, more than any other single title.
If each user registered so far bought the most basic Apex Coin package, with which kids and teenagers can buy character skins and other upgrades, EA would take in $500 million. »
