This 'wet look' British Gas wraparound ad worked so well that commuters thought they were unreadable and left them untouched at tube and bus stations

Image from i.redditmedia.com and submitted by spoi
image showing This 'wet look' British Gas wraparound ad worked so well that commuters thought they were unreadable and left them untouched at tube and bus stations

squiggleymac on May 8th, 2018 at 07:07 UTC »

Actually pretty well done, and look the advert is still doing its job

Verde_ on May 8th, 2018 at 08:04 UTC »

/r/TooGoodOfADesign

kingakrasia on May 8th, 2018 at 11:07 UTC »

File this one under r/effectivedesign for the plumber.