Glen W. Bell Jr., whose idea in 1951 to sell crispy-shell tacos from the window of his hamburger stand became the foundation of Taco Bell, the restaurant chain that turned Mexican fare into fast food for millions of Americans, died at his home in Rancho Santa Fe, Calif. He was 86.
His death was announced Sunday on the Taco Bell Web site. No other details were provided.
Mr. Bell never forgot the first taco buyer at Bell’s Hamburgers and Hot Dogs in San Bernardino, Calif., one of three stands he owned at the time.
“He was dressed in a suit and as he bit into the taco the juice ran down his sleeve and dripped on his tie,” Mr. Bell recalled in “Taco Titan: The Glen Bell Story,” (Bookworld Services, 1999), a biography by Debra Lee Baldwin. “I thought, ‘Uh-oh, we’ve lost this one.’ But he came back, amazingly enough, and said, ‘That was good. Gimme another.’ ”
By the time Mr. Bell sold the chain to PepsiCo in 1978, it had grown to 868 restaurants. Today, the company says, more than two billion tacos and a billion burritos are sold each year at more than 5,600 Taco Bell restaurants in the United States and around the world.
Advertisement Continue reading the main story
Drive-in stands dotted San Bernardino when Mr. Bell opened his first one there in the late 1940s. One competitor, only a few miles away, was the original stand opened by two brothers with the last name of McDonald.
Kingsolomanhere on March 13rd, 2018 at 19:45 UTC »
Opened the first Taco Bell with 4000 in 1962, sold to Pepsi in 1978 for 125 million. Not a bad return for 16 years. Edit: what are the odds in a country this size that McDonald's and Taco Bell started out in the same town
rejnka on March 13rd, 2018 at 18:48 UTC »
"You've been rivals ever since you were kids."
GreenStrong on March 13rd, 2018 at 18:32 UTC »
Baller.