If you're going to promise a cheese festival, the one thing you really need is cheese.
But organisers of an event in Brighton are now offering refunds after running out of the smelly stuff.
They've been been hit with complaints on social media, with people calling it a "shambles" - with one simply saying "hmmm, was expecting more cheese".
The weather is being blamed for some traders being unable to get to the site.
The Big Cheese Festival had promised "a plethora of the finest international cheesemakers and mongers showcasing their amazing cheeses".
But for some of those who paid £22 to get in, there simply weren't enough of those mongers.
Others drew parallels with KFC's recent problems when they ran out of chicken.
As well as the cheese, organisers invited guests "to enjoy and indulge in our range of bars serving craft beers, liquor and wine, plus live comedy, local bands & cheesy DJ's performing a selection of jazz, funk & R n Brie".
But the weather meant some artists and traders couldn't get to the site on Hove Lawns.
"Sadly due to this, a few compromises had to be made and we are disappointed that a larger variety of cheese wasn't available," said the organisers.
Following the complaints, The Big Cheese Festival has put out a statement on its Facebook page saying it's "just as disappointed as yourselves that the event was disrupted by the adverse weather conditions".
Organisers say they're now offering a 50% discount to next year's event for everyone who bought a ticket.
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FreedomKayak on March 5th, 2018 at 13:13 UTC »
I actually went to this. It was terrible. The main problem wasn’t they ran out of cheese, it was they didn’t have any to begin with.
Edit: I haven’t seen an event so poorly organised. I have attended many events like this as a vendor and a customer and this takes the biscuit.
The fact they have offered 50% off next year is just a kick in the face. I paid £22 a ticket and you could buy them on the door for £10. I assume it’s the same price next year so if I did buy a ticket which I definitely won’t I would still be paying more than I potentially could.
Edit 2: yes I understand the weather in the UK may have affected things but you should have cancelled the event.
Edit 3: I have seen some articles saying that I will be able to get a full refund. Hopefully it is true.
ConorTheChef on March 5th, 2018 at 12:41 UTC »
My ex-boss co-organised this event. He was so excited for it, also stating it as the easiest money he has ever made. Oops.
Captain_Crepe on March 5th, 2018 at 12:41 UTC »
New Orleans held a fried chicken festival that ran out of chicken. They grossly underestimated how much people like fries chicken.