donfelicedon2 on February 5th, 2018 at 14:53 UTC »
According to this article: http://www.syracuse.com/superbowl/index.ssf/2018/02/super_bowl_52_how_much_does_a_30-second_commercial_cost.html , a 30 second ad cost roughly 5 million dollars. The Budweiser commercial lasted 1 minute, so the ad likely cost closer to 10 million dollars
thundergun661 on February 5th, 2018 at 15:38 UTC »
Cost of a 30 second spot in the 2018 Superbowl was $7.7 million. Which means the Bud commercial was closer to $15.4 million.
atl_cracker on February 5th, 2018 at 18:49 UTC »
another factor to consider: the water is advertising for Bud.
like, the individual cans say Budweiser. the people getting free water may be more likely to buy Bud when they're back on their feet. and/or tell others.
and any news coverage of it is like free PR too.
![image showing [Request] Is this twitter comment on the Budweiser Superbowl ad correct or is it fuzzy math?](2ee1e4d2-f324-5050-8226-30fa36fd7223_hcjfd7p.jpg)
donfelicedon2 on February 5th, 2018 at 14:53 UTC »
According to this article: http://www.syracuse.com/superbowl/index.ssf/2018/02/super_bowl_52_how_much_does_a_30-second_commercial_cost.html , a 30 second ad cost roughly 5 million dollars. The Budweiser commercial lasted 1 minute, so the ad likely cost closer to 10 million dollars
thundergun661 on February 5th, 2018 at 15:38 UTC »
Cost of a 30 second spot in the 2018 Superbowl was $7.7 million. Which means the Bud commercial was closer to $15.4 million.
atl_cracker on February 5th, 2018 at 18:49 UTC »
another factor to consider: the water is advertising for Bud.
like, the individual cans say Budweiser. the people getting free water may be more likely to buy Bud when they're back on their feet. and/or tell others.
and any news coverage of it is like free PR too.