You could easily be spending hundreds and hundreds of dollars for a pair that costs 30 dollars 10 years ago. Talk about sticker shock. And it’s not as though things have changed that much they’re still made of a couple of pieces of plastic or wire some screws and glass. Why should a pair of glasses cost more than an iPad.
One answer is because one company controls a big. Chunk of the business. Never has there been so much choice. Ray Bans. Oakleys. glasses for running and skiing. And even reading. A Staggering variety of colors and designers. You’d think the competition would force the prices down. Wow, look at that. One reason it hasn’t is a little known but very big Italian company called Luxottica. If you own a nice pair of specs or shades they’re probably theirs. Luxottica is the biggest eyewear company on earth. It shuns publicity. But CEO Andrea Guerra invited us in for a look.
Duffuser on November 8th, 2017 at 15:54 UTC »
I worked for this company for 7 years in retail optical sales. Everything in this video is true, but they were actually a great employer. I worked for a private doctors practice and a smaller chain as well, and the pay and benefits from Luxottica were far better than anywhere else in the field. They also give away a ton of free eyecare and eyewear in third world countries. So at least they're not 100% evil.
Althekemist on November 8th, 2017 at 15:05 UTC »
Just like the diamond industry...who would have thought that was a good business model?
ld43233 on November 8th, 2017 at 14:38 UTC »
Buying all your competition and enforcing stupid high prices isn't a revolution. It's a coup.