Google Fiber started off with a simple enough premise: providing lightning-fast internet and TV service to customers at reasonable prices. Given that many Americans have just one or two ISPs serving their area (usually, with just one of them offering serviceable internet speeds), the promise of gigabit internet from Google at $70/month was hard to pass up.
Last week, however, it was revealed that the TV portion of Google Fiber is being eliminated from future rollouts of the service. In a blog post, Google explained that in its newest markets, Louisville and San Antonio, it will not be providing optional TV service. "More and more people are moving away from traditional methods of viewing television content," said Google Fiber's Cathy Fogler. "Customers today want to control what, where, when, and how they get content.
"Whether it’s through YouTube TV, Hulu, Netflix, or more specific targeted services -- there are so many ways to watch what you want, when you want it."
Fogler goes on to add that Google Fiber allows customers to enjoy the aforementioned streaming services at the highest quality settings across multiple devices in your home. It's also quite possible that Google Fiber simply hasn't seen a high take rate for the TV add-on, which has probably drawn a watchful eye from parent company Alphabet. Louisville and San Antonio may be the first market to launch with a complementary TV service, but it also appears that Google is trying to push its existing TV subscribers off the train as well.
The Charlotte Observer reports that Google Fiber is raising the price of its Fiber 1000 + TV from $130/month to $150/month starting in December. In an email to customers, Google Fiber told Charlotte, NC residents “The cost of providing TV programming continues to rise" as an explanation for the cost hike.
However, the sticker shock will be even more for new subscribers to Fiber 1000 + TV service in Charlotte. They will have to pay $160 per month for the same service.
Google has slowly spread its gigabit internet service to major metropolitan areas across the United States over the past seven years. However, its announcement of new "Fiber Cities" has stalled for the past year due to difficulties in establishing the service in some regions, legal challenges from competitors like AT&T and Comcast, and the overall expense of building out its network. In the future, Google Fiber hopes to use wireless internet technology that it gained from its Webpass acquisition to further build out its network.
Lakstoties on October 8th, 2017 at 18:52 UTC »
I've always told myself, that if I won one of the big lotteries, I would make a company called "Just The Connection". One service: 1Gbit Internet. Nothing else. To hammer it home, have commercials that spell it out.
"Do you offer TV service?" "No."
"Do you offer streaming video?" "Nope."
"Do you offer Voice of IP?" "Nada."
"Do you offer wireless?" "Negative."
"Do you offer e-mail?" "Hell no!"
"What do you offer?" "Just the Connection. Sign in with your account number, pay us, and we remotely turn it on for the months you pay. Otherwise, that's it."
I figured it would be a streamlined business model that keep the overhead down by huge margin, since you don't have to deal with content provides, deal with storage services, or contend all the bullshit that's associated with many of the older telecom systems.
qdp on October 8th, 2017 at 17:03 UTC »
With Google's YouTube TV service also rolling out, it is not surprising they would get out of their own way.
MarvinStolehouse on October 8th, 2017 at 15:51 UTC »
Good. Cable companies need to reposition themselves as a data provider rather than a TV provider.