Such messages have been the standard in political advertising since 2002, when Congress passed a campaign reform law that required them.
Now, whenever a political message runs on television or in any other traditional mass media, you can see who paid for the ad.
Facebook, Google and the other giant online services have become hugely influential when it comes to spreading news, information and advertising.
As such, they should be held to similar standards as other forms of media when it comes to political advertising.
In the wake of the latest disclosures, he promised to require more transparency for political ads placed on Facebook.
Going forward, political ads will have to show the Facebook pages that paid for them.
We already have a model for how to do it in the form of the standards applied to other media. »
