Seven years ago, Cheetah Mobile began as a small company of ten employees that built software for PCs. Today, they are a leading developer with over one thousand employees. Their popular apps Clean Master and Battery Doctor have been downloaded by millions around the world and Clean Master itself has over 600 million MAU worldwide.
With an ever growing user base, Cheetah Mobile needed to find creative ways to help them reach their global user base while monetizing their apps with innovative new ad formats. They needed to be able to use diversified high-quality ads to improve their revenue while also preserving the user-focused experience of their apps.
Cheetah Mobile work with Google, using AdMob to find new ways to improve the performance of their apps. Cheetah expanded on their use of native display ads by introducing the newly launched native video format. By doing this, Cheetah was able to diversify the ad mix and increasing user engagement by tapping into the branding power of video. Opting in to video ads alongside display ads resulted in higher overall performance.
By implementing these simple changes and taking advantage of Google newest native ad format, Cheetah Mobile saw a lift in eCPM’s of +34% and were able to increase their revenue by +31%. By placing video ads optimally within the flow of the app - on the results page after the intended user action was complete - Cheetah was able to maintain a highly engaging, but non-intrusive ad experience. Customizing the video ads to match the look and feel of their apps further ensured that introducing new ads did not disrupt the user experience.
“Native ads are the leading format in utility apps, and video ads are the next big thing in mobile advertising. AdMob provided the perfect solution for both: native video ads. The performance we have seen from AdMob is very encouraging and has already resulted in a revenue boost.“ -- Chen Yong , SVP of Cheetah Mobile.
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Posted by Jessica O'Brien, Mobile Product Specialist
qmriis on September 18th, 2017 at 08:29 UTC »
So that's why ES went from a super useful great app to a pile of shit?
Good to know.
hehdis on September 18th, 2017 at 06:03 UTC »
Lel
mrandr01d on September 18th, 2017 at 05:59 UTC »
Oh ffs. Seems like parts of Google aren't talking to each other. They might have better ads with admob, but are they really praising clean master? That app is number one on my shitlist for Android apps for a whole host of reasons. Furthermore, the Android people at Google discourage the use of apps like that since they actually make the device run worse. Those people need to talk to the ad people.
Sadly though, the ad people will win, as that's where their money comes from.