This year we offered our customers the ultimate Black Friday experience - the ability to buy nothing from us for $5.
We took our entire store offline, and put up a simple payment form where people could give us $5.
11,248 people gave us $5, and 1,199 people gave us more than $5 by filling out the form more than once.
In the end, we made a windfall profit of $71,145.
We even started a $500,000 full-ride scholarship for women getting degrees in science.
There's been a lot of speculation about how we would spend the money from Black Friday, and we're happy to announce that this time, we kept it all.
- Max, Ben, Josh, Eli, David, Daniel, and David. »