New York-based 360i has developed software to determine how well Google Home and Amazon Alexa execute exchanges with human beings. The initial results from the agency, which is part of Dentsu Aegis Network, are intriguing.
So far, Google Home is six times more likely to answer your question than Amazon Alexa. It’s relatively surprising, considering that RBC Capital Markets projects Alexa will drive $10 billion of revenue to Amazon by 2020—not to mention the artificial intelligence-based system currently owns 70 percent of the voice market.
360i’s proprietary software asked both devices 3,000 questions to come to the figure. While Amazon Alexa has shown considerable strength in retail search during the agency’s research, Google won the day thanks to its unmatched search abilities.
In the near future, we’ll sit down with 360i execs to get a better understanding of how AI is about to alter the marketing landscape.
In the meantime, brands like Burger King seem keen on using AI-powered voice. The burger chain even won an award at Cannes by utilizing the technology.
Exempt3 on June 26th, 2017 at 21:57 UTC »
I quite like my Home, way more than my Alexa. The answering of my Q's is better, and I like that the integration with Chromecast / Audio and Android TV is so seamless that I never touch my phone or remote to put on the TV or music, I love it. Super excited for the I/O update, I think I'd start recommending them to my friends and family at that point.
Yage2006 on June 26th, 2017 at 21:32 UTC »
Not surprising when you consider the MASSIVE amount of data Google has to pore through, also they have done way more work with voice recognition and completely dominate the search market.
nirmalspeed on June 26th, 2017 at 19:44 UTC »
Not surprising.
I bought one for my gf when it first came out with the assumption that it would make up for the feature deficit with time + google search is unparalleled.
Thank god Google didn't abandon this project (yet).