Javier Zapata settles on new slogan, ‘Because of my moustache’, after social media – and Netflix – ridicule his rather redundant hashtag.
In politics today, finding the right hashtag for your social media campaign can be as important as selecting a candidate or crafting a manifesto.
Few electoral teams, however, can hope to attain the inadvertent viral success achieved by a Mexican politician whose campaign has been given the dubious honour of being called “the worst in history” for his choice of hashtag.
Risco (@jrisco) - Ramiro, ya aprobaron la foto, lo imprimes y le pones el hashtag de la campaña.
Even Netflix piled on, promoting its political thriller House of Cards with the hashtag: #HashtagHouseOfCards.
The incident provided a rare moment of light relief in the campaign for 4 June elections in four states.
Zapata ended up embracing the new hashtag instead of his original slogan “#PorMisBigotes” – which roughly translates as “because of my moustache”. »