Nuisance call firm Keurboom hit with record fine

Authored by bbc.com and submitted by NinjaDiscoJesus
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Image copyright Getty Images Image caption Keurboom Communications made automated calls

A cold-calling firm has been fined a record £400,000 by the Information Commissioner's Office (ICO) for making almost 100 million nuisance calls.

Keurboom Communications called people, sometimes at night, to see if they were eligible for road-accident or PPI compensation, the ICO said.

It breached privacy laws by calling people without their consent.

The company has since gone into liquidation but the ICO said it was committed to recovering the fine.

It said it had received more than 1,000 complaints about automated calls from the Bedfordshire-registered company.

The ICO said Keurboom Communications called some people repeatedly and during unsocial hours.

It also hid its identity so that people would find it harder to complain.

"The unprecedented scale of its campaign and Keurboom's failure to co-operate with our investigation has resulted in the largest fine issued by the Information Commissioner for nuisance calls," said Steve Eckersley, head of enforcement at the ICO.

Keurboom director Greg Rudd told the Mirror newspaper that he found cold-calling "annoying" but said it was "part of life".

"I don't enjoy receiving them but that doesn't make them illegal," he said.

However the ICO said making automatic marketing calls without people's consent was illegal.

"Keurboom showed scant regard for the rules," said Mr Eckersley.

Media playback is unsupported on your device Media caption ICO deputy information commissioner explains on Today how to stop receiving cold calls

In October, the government announced plans to let the ICO fine company directors as well as their businesses.

"Making directors responsible will stop them avoiding fines by putting their company into liquidation," the ICO said.

The watchdog said 2016-17 had been its busiest year for nuisance call investigations, with 23 companies fined a total of £1.9m.

Four ways to block nuisance calls:

Register with the Telephone Preference Service (TPS) - it's for people who do not want to receive sales calls and it's free. It is illegal for a company to call you once your name is on this. Of course, companies operating outside the law are not likely to take much notice - but it will cut down the number of calls.

Complain to the Information Commissioner's Office. The number is 0303 123 1113.

Block calls. Some phones offer this feature or you could use a call blocking device that you plug into your phone. These can not only block certain numbers, but also any that are call "withheld" or "international" - untraceable numbers often used by cold callers. The problem with this is that calls from people you know who are abroad or those who have blocked their own number may also be stopped. And a number of calls from large organisations that go through switchboards, which could include important calls, will also be blocked.

Keep an eye out when ordering goods to make sure you tick the box that says you do not wish to receive information about products from organisations. And be careful, as some of these boxes say tick if you DO wish to hear from other companies. So ticking it without reading it could be the wrong call.

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NeoThermic on May 11st, 2017 at 11:46 UTC »

For anyone that's wondering why the fine isn't higher, this is because this was processed under the existing Data Protection Act, where 400k is the maximum fine, done on a per-event basis (the whole calling collection is a single event as per the act)

Next year, the GDPR (General Data Protection Regulation) takes effect, and if this case were judged under the GDPR, then the fines could be as high as 4% of the company income, or €20 million, whichever is larger. Plus, it gives them the ability to define each call as an infringement, ergo this list post-GDPR could've cost the company £1.69 quadrillion at current exchange rates.

Yeah, so the fines can get absurd (and so in theory in this case they'd just call it a single infringement and "collect" €20 million and the company would fold and run away from the debt due to limited liability), but this also gives them the teeth to go after the business operators.

Oh, and if you're pondering, under the GDPR, you must seek permission every time you move the records between systems or use them for reasons other than the initial collection. Ergo, if your data is sold on, the buyer must seek permission or be subject to fines if they use the data...

FractalPrism on May 11st, 2017 at 08:23 UTC »

i still get so many fkn calls from robots.

smileedude on May 11st, 2017 at 07:13 UTC »

I get afraid to move someone's shopping cart if it's in the way for fear of being a nuisance. How do people find themselves OK with making these sorts of companies?