Share. The Nielsen Games 360 Report shows high interest in Switch. The Nielsen Games 360 Report shows high interest in Switch.
A recent survey has revealed that more people are interested in owning a Nintendo Switch console than a PS4 Pro or the upcoming Microsoft Project Scorpio in the U.S.
The Nielsen Games 360 Report reports that, from a pool of over 2,000 participants, 16 percent of gamers aged 13 and up said they would probably buy the Switch, while only 15 percent said the same for the PS4 Pro and 13 percent for the Scorpio.
The report is a U.S. survey conducted yearly with the aims of researching how Americans are feeling about gaming and what products they are buying and participating in.
This trend held with members of the general population as well, with 12 percent interested in Nintendo's latest console hybrid, 11 percent looking to buy Sony's improved PS4 model, and 9 percent interested in the upcoming Microsoft console.
Nielsen's report does make a distinction between the PS4 and PS4 Pro, as well as the Xbox One and Scorpio, however, and including the currently available consoles from Sony and Microsoft dethrones Nintendo's lead. 21 percent of the gamer audience and 15 percent of the general public polled is interested in buying the standard PS4 console, while the Xbox One is next in line with 17 percent and 12 percent interest from both groups, respectively. That puts the currently available Xbox One and the Switch at an even level with the general audience.
Nintendo's new console has proved popular out of the gate, though, with 2.74 million units selling within its first month — causing Nintendo to air ship consoles to meet consumer demand.
The report also measured general awareness of all these platforms, noting that only 77 percent of gamers 13 and older said they had heard of the PS4, versus 27 percent for the PS4 Pro, 72 percent for the Xbox One, 29 percent for the Switch, and 14 percent for the Scorpio. 9 percent of those polled said they had heard of none of the above consoles.
The general audience is similarly in line, with a 69 percent awareness of the PS4, 61 percent for the Xbox One, 22 percent for the Switch, 21 percent for the PS4 Pro, and 11 percent for Scorpio.
Hope Corrigan is a freelancer who loves her Switch. You can find her on the internet.
GuerrillaApe on May 11st, 2017 at 03:33 UTC »
16% for Nintendo Switch, 15% for PS4 Pro, and 13% for Scorpio... so not much of a difference. The regular PS4 is at 21% and regular Xbox One is at 17%, so there's that.
danGL3 on May 11st, 2017 at 02:02 UTC »
Of course they r more interested on buying the switch,its the only NEW console thats not a midgen refresh and alot of people already own a xbox or ps4
Hobbitlord_ on May 11st, 2017 at 02:01 UTC »
Either my reading comprehension skills suck, or that's a horribly written article. Anyhow, what I got from it was that the base PS4 and XBox one still have way more name recognition and interest