Email service developed a side business after it was acquired by Slice in 2014 – selling aggregated data about users to apps they were unsubscribing from
The chief executive of email unsubscription service Unroll.me has said he is “heartbroken” that users felt betrayed by the fact that his company monetises the contents of their inbox by selling their data to companies such as Uber.
Founded in 2011, the free web service allows users to unsubscribe en masse from mailing lists, newsletters and other email annoyances. To do so, it requires access to the users’ inboxes, and permission from them to scan the data for unsubscribe links.
But following an acquisition by shopping app Slice in 2014, Unroll.me developed a side-business: selling aggregated data about users to the very apps they were unsubscribing from.
The revelation came as part of a New York Times story about Uber, which was one of Slice’s big data arm Slice Intelligence’s customers: the cab app wanted to find out information about the corporate health of its key US rival, Lyft. The data Slice sells is anonymised – customer’s names are not attached – and it covers both Uber and Lyft ride receipts, but the company won’t confirm or deny its customer list.
Following the story, Unroll.me’s CEO and co-founder Jojo Hedaya wrote a corporate blogpost in which he expressed contrition. But while he said it was “heartbreaking”, he was not talking about the sale of customer data: instead, he said he felt bad “to see that some of our users were upset to learn about how we monetise our free service”.
He added: “the reality is most of us – myself included – don’t take the time to thoroughly review” terms of service agreements or privacy policies.
mgoulart on April 24th, 2017 at 12:45 UTC »
From a post on Hacker News
I worked for a company that nearly acquired unroll.me. At the time, which was over three years ago, they had kept a copy of every single email of yours that you sent or received while a part of their service. Those emails were kept in a series of poorly secured S3 buckets. A large part of Slice buying unroll.me was for access to those email archives. Specifically, they wanted to look for keyword trends and for receipts from online purchases.
for those looking for an alternative, try this self-hosted tool – https://www.labnol.org/internet/gmail-unsubscribe/28806/ It will unsubscribe any Gmail message that you tag with a label of Unsubscribe.
emt22fsi on April 24th, 2017 at 12:11 UTC »
I disconnected myself from Unroll.Me. I unsubscribe and deleted it from my gmail and yahoo accounts. Now it won't stop sending me emails saying it's stopped working. Funny thing is I never saw it do anything in the first place. So the fact they collected or mined my data doesn't surprise me.
DefNotaZombie on April 24th, 2017 at 11:02 UTC »
If people have a problem with anonymized aggregate data, wait till they hear about this company called Google. They'll be up in arms!
Edit: I just want to clarify that I actually like Google and have no intention of dumping chrome/my google accounts/my android phone. Because I don't really care that they remove personally identifiable data and then bundle my descriptors with a billion other people's descriptors to make a training set for their neural networks.