The Daily Populous Sunday June 14th, 2026 evening edition
Authored by united24media.com and submitted by Goratus

Nike has unveiled a new sneaker collaboration with Rassvet, a brand founded by Russian designer Gosha Rubchinskiy, who previously expressed support for Russia’s annexation of Crimea and was involved in a controversy over alleged requests for explicit photographs from a minor.

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Rassvet, whose name means “sunrise” in Russian, is based in Paris. The brand was founded in 2016 by Rubchinskiy and Russian skateboarder Tolia Titaev.

🤯 @Nike released a new collection with “Rassvet,” founded by Gosha Rubchinskiy, who is known for Russian imperialist aesthetics and a history of predatory behavior toward minors.

🧵 1/4 ⬇️ pic.twitter.com/Y4a2EuTgWo — UNITED24 Media (@United24media) June 9, 2026

The company produces skateboarding apparel, footwear, and skateboards. In an interview, Rubchinskiy said the brand’s name reflects his “desire to find beauty in Russian culture and show it.”

Rubchinskiy is known for designs inspired by Russian and Soviet street aesthetics. The designer publicly supported Russia’s attempted of Crimea in 2014. In 2018, he faced allegations that he had solicited explicit photographs from a 16-year-old fan. Rubchinskiy later described the exchange as part of a “casting.”

In 2018, Rubchinskiy collaborated with Russian artist Erik Bulatov on an autumn/winter collection presented in Yekaterinburg, featuring Bulatov’s artwork alongside militarized streetwear.

On May 9, 2025, during Russia’s annual Victory Day celebrations, the designer presented a photography exhibition in London. The exhibition drew criticism from some observers who said it romanticized Russian culture and militarism.

Discuss this article: PERPLEXITY CHATGPT CLAUDE GEMINI

CicatriceDeFeu on June 14th, 2026 at 11:51 UTC »

Ok fuck nike

-Effing- on June 14th, 2026 at 11:45 UTC »

From the article: “was involved in a controversy over alleged requests for explicit photographs from a minor”.

This should be also a topic to talk about.

BillButtlickerII on June 14th, 2026 at 11:11 UTC »

Nike’s stock has fallen 45% since their* old CEO was rehired 20 months ago. Looks like he’s not done fucking shit up.