JetBlue has been sued in a proposed class action claiming it uses customers’ personal data to set ticket prices, after its response to a social media post raised concern that the carrier employed “surveillance pricing” to make flying more expensive.
According to a complaint filed late on Wednesday in Brooklyn federal court, JetBlue conceals its use of “trackers” to set prices dynamically, and shares data with third parties whose programs help it decide when to raise fares.
It also said it does not use personal data or artificial intelligence to set ticket prices.
Surveillance pricing lets companies use browsing histories, locations and other personal data to set individual prices.
The lawsuit followed an 18 April exchange on X where a passenger praised JetBlue but said “a $230 increase on a ticket after one day is crazy.
On Tuesday, two Democratic lawmakers in Congress asked JetBlue to respond to detailed questions about pricing, including whether it uses personal data “to inform prices”.
In November, two dozen congressional lawmakers asked Delta Air Lines to address whether it used or plans to use generative AI in setting prices. »
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