Bad Bunny’s Super Bowl LX halftime show, which fans have been affectionately dubbing as the “Benito Bowl”, averaged 128.2 million viewers on Sunday, according to Nielsen.
Meanwhile, Conservative organization Turning Point USA staged its own competing “All American Halftime Show” headlined by Kid Rock on YouTube for viewers who preferred a MAGA-first alternative.
Turning Point’s livestream peaked at 6.1 million concurrent viewers, meaning that Bad Bunny outdid the alternative show by roughly 122 million viewers, or about 95% more audience share.
Put another way: for every person watching the Turning Point stream, roughly 21 people were watching Bad Bunny.
In fact, the NFL’s three most-viewed social posts of all time now are from Bad Bunny’s performance.
Top 5 Most-Watched Super Bowl Halftime Shows of All Time:.
Kendrick Lamar – Super Bowl LIX (2025) — 133.5 million viewers Michael Jackson – Super Bowl XXVII (1993) — 133.4 million viewers Bad Bunny – Super Bowl LX (2026) — 128.2 million viewers Usher – Super Bowl LVIII (2024) — 123.4 million viewers Rihanna – Super Bowl LVII (2023) — 121 million viewers. »