The Coca-Cola Company said it is discontinuing Minute Maid’s cans of frozen orange juice concentrate in the U.S. and Canada.
The iconic, slush-filled tubes of orange juice concentrate, which have been around for 80 years, sit in the freezer section of most supermarkets, where they’ve waited patiently to be used for party punches, smoothies and Orange Juliuses — but not for long.
“We are discontinuing our frozen products and exiting the frozen can category in response to shifting consumer preferences,” a Coca-Cola spokesperson said.
“With the juice category growing strongly, we’re focusing on products that better match what our consumers want.
The process to make juice concentrate was invented by the research team C. D. Atkins, Edwin Moore and Louis MacDowell in the 1940s.
According to the Minute Maid website, back in 1946, the then-called Vacuum Foods Corporation shipped the first frozen concentrated orange juice product in the U.S., which the company named Minute Maid.
And now, Minute Maid’s cans of frozen concentrate are history, too. »