This obviously isn't true given NetEase has openly used GenAI in its games and announced GenAI related features as recently as this month.
Statement from NetEase: “The situation described did not occur, and we have not published any related policies.”
Generative AI is quickly becoming deeply ingrained in the industry, but some continue to stand against the use of this technology in games.
According to a veteran developer, the company prohibits the use of generative AI across all its studios.
In fact, the company has even gone as far as to stop R&D efforts related to generative AI.
Like many others in the industry, NetEase Games was also researching the technology not too long ago.
Moreover, the team launched Marvel Rivals in late 2024, establishing itself as one of the leaders of live-service gaming. »