Sen. Ruben Gallego introduced legislation that would bar businesses from using personal information they collect about customers to charge people different prices for the same products.
Gallego’s One Fair Price Act would target so-called surveillance pricing, or the practice of using detailed personal information gathered from consumers to create an individualized price.
“They're collecting so much information that it's not really capitalism anymore,” Gallego said.
A spokesman for the agency told the New York Times the overall study is ongoing.
Lindsay Owens, executive director of the progressive Groundwork Collaborative, said the legislation is needed to combat the increased use of technology to price gouge consumers.
President Trump issued an executive order last week ordering an investigation into potential price fixing and anti-competitive behavior by companies involved in the country's food supply chain.
The White House did not respond to a request to comment on Gallego’s legislation. »