LimeWire, the filesharing service that set the internet ablaze in the 2000s before being shut down for copyright infringement, said Tuesday that is acquiring the rights to Fyre Festival.
"LimeWire Acquires Fyre Festival Brand — What Could Possibly Go Wrong?"
LimeWire said it would "unveil a reimagined vision for Fyre — one that expands beyond the digital realm and taps into real-world experiences, community, and surprise."
The company offered no additional details about how the Fyre brand will be relaunched.
"Fyre became a symbol of hype gone wrong, but it also made history," LimeWire CEO Julian Zehetmayr said.
LimeWire said its bid was backed by Maximum Effort, the creative agency co-founded by the actor and entrepreneur Ryan Reynolds.
"Congrats to LimeWire for their winning bid for Fyre Fest," Reynolds said in the release. »