The Daily Populous Friday August 29th, 2025 evening edition
Authored by fangoria.com and submitted by My_Dog_Slays

An out-there marketing campaign can do wonders for a horror movie, but Cineverse is forgoing anymore stunts to advertise The Toxic Avenger in favor of spending the rest of their budget on something more important, and closer to home, than radioactive justice.

In Macon Blair's long-awaited Troma reboot The Toxic Avenger, Peter Dinklage stars as Winston Gooze, a downtrodden janitor who, before transforming into the Toxie we all know and love, is given a terminal diagnosis, the treatment for which his medical insurance, bestowed by a greedy megacorp helmed by Kevin Bacon's Bob Garbinger, doesn't cover.

Thanks to a partnership between Cineverse, who are distributing the film across the country from August 29, and Undue Medical Debt, a national nonprofit dedicated to helping families least able to pay burdensome healthcare debt, for every million dollars The Toxic Avenger makes at the box office, another million in debt will go up in toxic smoke, with at least $5 million in medical debt erased no matter what.

Marisa Clemente, Vice President of Philanthropy at Undue Medical Debt, had this to say of the upcoming inspiring collaboration:

“As the medical debt crisis continues to grow we’re grateful for this partnership with The Toxic Avenger film, which is not only funding debt relief but also shining a light on the human impact of a broken system […] We are always looking to team up with real-life superheroes who support our mission — including movie lovers, who now have an easy way to enjoy a reimagined classic while supporting financially and emotionally burdened families.”

Cineverse SVP of Marketing Lauren McCarthy adds:

“We spent hours brainstorming how to close out the campaign and, while sending Toxie to the moon was appealing, no idea came close to combating unexpected medical debt for families […] The Toxic Avenger had his entire life upended by crushing medical costs so, as Toxie says, ‘Sometimes you have to do something’.”

Learn more about Undue Medical Debt with their explainer video and FAQ, watch Toxie explain below, and then check out the official Toxic Avenger campaign page.

NeedAVeganDinner on August 29th, 2025 at 14:23 UTC »

The Toxic Avenger staves off the orphan crushing machine from crushing a handful of orphans.

Throwawayiea on August 29th, 2025 at 13:20 UTC »

I support this initiative, however, this is addressing the symptom and not the cause. The moment that I read the headline, I knew that it was with regards to the United States. The United States is the ONLY first world country that lacks a national health care program. Americans do not have free medical care like other countries. SO, perhaps, you have get your government away from lobbyists and directly to the people to have medical bills not be an issue like most developed countries.

Tremenda-Carucha on August 29th, 2025 at 13:19 UTC »

> "We spent hours brainstorming how to close out the campaign and, while sending Toxie to the moon was appealing, no idea came close to combating unexpected medical debt for families," said Cineverse SVP of Marketing Lauren McCarthy. The Toxic Avenger had his entire life upended by crushing medical costs so, as Toxie says, 'Sometimes you have to do something.'

Why do so many blockbusters just sit there... ? I mean, this feels like the kind of thing that could actually make a difference. You know, imagine if more movies had real-world impact instead of just selling merch. It's not about profit, it's about people. And honestly? We need more of that right now.