At the very end, the beer is mentioned in the context of advertising.
Here’s a quote and its automatic translation:
It was probably the beer-carrying boy on the label that caused all the trouble—he had repeatedly drawn criticism from the German Advertising Council. Can you really put a beer mug in a child’s hand?
Of course you can, say the brewers from the Allgäu to this day, citing an old tradition: back in the days before beer was available in supermarkets, fathers would send their children to the local tavern to fetch freshly tapped beer and carry it home in a jug. That’s why the “Büble” returned to the market in 1999, and in 2003 it came back in its historic flip-top bottle—at first only in the Allgäu. Now, the “Büble” is growing up and conquering one region after another.
zimmon375 on April 25th, 2025 at 10:36 UTC »
And what you guys don’t have billboards?
Sahnex3 on April 25th, 2025 at 10:41 UTC »
ohhhhhh!! now i get it XD
i am german and it took me 3 whole minutes to figure out whats weird about that.
Chance-Ruin-3744 on April 25th, 2025 at 11:04 UTC »
Here’s a report from a German newspaper:
[https://blogs.faz.net/bierblog/2017/07/30/das-bueble-maerchen-2378/]()
At the very end, the beer is mentioned in the context of advertising.
Here’s a quote and its automatic translation:
It was probably the beer-carrying boy on the label that caused all the trouble—he had repeatedly drawn criticism from the German Advertising Council. Can you really put a beer mug in a child’s hand?
Of course you can, say the brewers from the Allgäu to this day, citing an old tradition: back in the days before beer was available in supermarkets, fathers would send their children to the local tavern to fetch freshly tapped beer and carry it home in a jug. That’s why the “Büble” returned to the market in 1999, and in 2003 it came back in its historic flip-top bottle—at first only in the Allgäu. Now, the “Büble” is growing up and conquering one region after another.