Two parents have launched a legal battle against Epic Games, the company behind Fortnite, accusing it of misleading kids with tricks in the game’s Item Shop.
Filed on Wednesday in a San Francisco court, the lawsuit claims Epic uses shady practices to push children into spending money.
These clocks suggest that items—like skins or outfits—are only available for a short time, pressuring kids to buy before they disappear.
Products often stay in the shop for days or weeks after the timer hits zero, sometimes at the same “discounted” price.
The lawyers argue this is a scam, breaking state laws in California, North Carolina, and Texas that ban fake sales and misleading ads.
This led to a €1.1 million fine (about $1.2 million) against Epic in 2024 for “exploiting the vulnerabilities of children.”
For Epic, it’s another headache alongside its appeal in the Netherlands and its crackdown on account thieves. »