In recent days, full-year and January sales results from various markets around the world indicate a bleak picture for the Elon Musk-led electric vehicle company.
Granted, while it's quite impressive for one in four new cars sold in California to be entirely electric, a slowdown in once-rapid EV growth has coincided with a big decline in Tesla sales.
"All of the decrease in the state market last year was attributable to Tesla, which had an 11.6% decline," it said.
Toyota, Tesla, Honda, Ford, and Chevrolet were the market-share leaders in California last year, and the Tesla Model Y kept its "best-selling light truck" crown.
In China, which leads the world in total all-electric and hybrid sales, Tesla dropped 11.5% in January.
Tesla once dominated EV sales but new competitors are showing up left and right, including in areas where Tesla doesn't play, like three-row SUVs.
In other words, Musk is losing Tesla sales ground with the traditional EV base, and not making it up with any of his new supporters. »
