The Daily Populous Saturday February 8th, 2025 morning edition
Authored by insider-gaming.com and submitted by johanas25

Player spending in NBA 2K25 grew by a huge margin in the final months of 2025. So much so that it helped Take-Two Interactive meet their revenue forecast for the latest financial quarter.

According to Take-Two’s quarterly earnings for Q3 2025, the performance of NBA 2K25 “greatly surpassed” the company’s expectations. The report says that the “outstanding performance” of NBA 2K helped Take-Two reach the “guidance range,” or financial forecast, of the quarter. Essentially, Take-Two earned the amount of revenue from spending it predicted it would because of NBA 2K’s overperformance.

The statement reads that Recurrent Consumer Spending (RCS) in NBA 2K grew over 30 percent, attributed to “new features and innovation in our game modes.” In NBA 2K, this RCS metric includes virtual currency, in-game advertisements, and other in-game purchases. Overall, this helped Take-Two Interactive reach a 9% growth in RCS, despite only a 6% increase in mobile spending (below the company’s expectations), and a decline in GTA Online spending.

During this quarter, NBA 2K25 released a number of seasonal updates, including a patch in November that finally added Easy Anti-Cheat for PC users. Each seasonal update also came with a purchasable season pass for $10 or an upgraded “Hall of Fame” version of the pass for $20. Since release, NBA 2K25 has sold 7 million units.

While the overperformance of NBA 2K25 is certainly something Take-Two Interactive is happy about, it’s clear that the company is looking further down the line. In their earnings report they stated that 2025 could be the “strongest [year] ever” for the company. 2025 will see the release of Civilization VII in just a few days, followed by Mafia: The Old Country in summer, Grand Theft Auto 6 in the fall, and Borderlands 4. The company is confident they will hit “record levels” of revenue in Fiscal Year 2026 and 2027.

How much did you spend on VC in NBA 2K25? Let us know down below, and join more discussions in the official Insider Gaming forums.

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limelight022 on February 7th, 2025 at 17:34 UTC »

I_hate_alot_a_lot on February 7th, 2025 at 17:32 UTC »

2k11 was peak 2k.

Sad how far this game has fallen. The base of the game is great I'm sure, but the monetization is out of control.

Glad I quit after 2k19ish

Listening_Heads on February 7th, 2025 at 17:14 UTC »

Sad