The Daily Populous Sunday January 12nd, 2025 day edition
Authored by fictionhorizon.com and submitted by WorriedAd870

Ubisoft’s recent release, Star Wars Outlaws, hasn’t met the company’s expectations. Despite the anticipation surrounding this open-world Star Wars game, it didn’t perform as well as hoped.

In Europe, Star Wars Outlaws was the 47th best-selling game of 2024. Surprisingly, it sold fewer copies than Star Wars Jedi: Survivor, which came out a year earlier in 2023.

This underperformance has had financial implications for Ubisoft. The company’s shares fell to their lowest levels since 2015 after the game’s release. Analysts noted that the development budget for Outlaws was at least 30% higher than that of Assassin’s Creed Mirage, yet it underperformed by about 15%.

In response to these challenges, Ubisoft has made strategic adjustments. They delayed the release of Assassin’s Creed Shadows to February 2025 to allow for additional polishing and to ensure a simultaneous launch on Steam. This decision was influenced by the lessons learned from Star Wars Outlaws.

Additionally, Ubisoft has been updating Star Wars Outlaws to attract a larger audience during the holiday season. They’ve also released the game on Steam, aiming to boost its accessibility and sales.

These developments highlight the challenges Ubisoft faces in the competitive gaming industry. The company is striving to adapt its strategies to meet market demands and improve the performance of its titles.

Have something to add? Let us know in the comments below!

FinalEdit on January 12nd, 2025 at 00:09 UTC »

Jedi Suvivor was just fantastic.

I don't even like star wars but that game absolutely hooked me. Brilliant title, shame it was marred by a typical EA bugfest release

GloriousCauliflowers on January 11st, 2025 at 23:16 UTC »

Playing as a jedi is just more fun.

I would have had more interest if outlaws was a mandalorian game.

chewwydraper on January 11st, 2025 at 23:05 UTC »

I’ll stick with the argument that it should have never been a pre-determined main character and should have instead took a page from Hogwarts Legacy and realized your target demographic would probably want to create a character and role play in a game like this.