The Daily Populous Saturday January 11st, 2025 morning edition
Authored by variety.com and submitted by mcfw31

The Walt Disney Company is donating $15 million for response and rebuilding efforts amid the ongoing Southern California fires. Likewise, Paramount is donating $1 million to on-the-ground organizations, including the Los Angles Fire Department Foundation, California Fire Foundation, Red Cross, Direct Relief, World Central Kitchen and Best Friends Animal Society. Meanwhile, the CAA Foundation has launched the SoCal Fire Fund to provided support to those impacted. The fund is administered by the Entertainment Industry Foundation.

“As this tragedy continues to unfold, The Walt Disney Company is committed to supporting our community and our employees as we all work together to recover and rebuild from this unbelievable devastation,” said CEO Bob Iger in a statement. “Walt Disney came to Los Angeles with little more than his limitless imagination, and it was here that he chose to make his home, pursue his dreams, and create extraordinary storytelling that means so much to so many people around the world. We are proud to provide assistance to this resilient and vibrant community in this moment of need.”

In the statement announcing the $15 million commitment, the Disney corporation also expressed gratitude to firefighters and first responders continuing to work amid the ongoing emergency, as well as the company’s own local reporters at KABC for their coverage.

“We will be supporting vital organizations offering essential services on the ground, including the American Red Cross, the Los Angeles Fire Department Foundation and the Los Angeles Regional Food Bank, among others,” reads the Disney release. “Additionally, we’ve been working around the clock to ensure the safety and wellbeing of our employees, many of whom have been impacted by these fires, and we intend to provide further resources to our Employee Relief Fund to help those facing hardship as a result of this crisis.”

Paramount announced its donation in an internal memo distributed to employees from co-CEOs George Cheeks, Chris McCarthy and Brian Robbins. The statement also shares resources for impacted employees and a matching donation link to the company’s employee assistance fund.

“We also want to recognize and thank our dedicated CBS News and Stations journalists and teams on-the-ground in Los Angeles, especially our local KCBS/KCAL newsroom and our CBS News LA bureau,” the Paramount statement reads. “Many of them and their families have been personally affected by the fires, and they continue to show up to keep their local communities informed.”

The SoCal Fire Fund, launched by CAA, Community Organized Relief Effort and the Los Angeles Unified School District Education Foundation, has initial funding by CAA leadership and is seeking additional partners to provide equitable recovery.

“The scope of loss for neighbors across Los Angeles is immense and calls for a robust, compassionate, and flexible response—one that prioritizes their immediate and long-term recovery needs,” said Natalie Tran, CAA Foundation executive director. “We are grateful for the expertise of our long-standing partners for coming together to provide this unique and holistic approach. We invite all individuals, networks, and companies to join us as we face this still-unfolding crisis.”

Paramount and Disney’s contributions to relief efforts are the latest in what is expected to be an ongoing series of donations from the entertainment industry to support those impacted by the fires. The EIF announced Wednesday morning that the nonprofit activated a program to funnel public donations to frontline workers and displaced families and pets. The EIF last administered a fund for the 2023 Maui fires alongside Oprah Winfrey and Dwayne Johnson. Earlier in the week, Apple CEO Tim Cook shared that the tech giant will be donating to support victims and recovery efforts.

On Thursday, Jamie Lee Curtis shared on social media that she and her family had pledged $1 million to establish a fund to help those affected by the ongoing wildfires.

“I’m in communication with Governor Newsom and Mayor Bass and Senator Schiff as to where those funds need to be directed for the most impact,” she wrote on Instagram.

Over 20,000 acres have burned in Pacific Palisades and Malibu since a fire started Tuesday morning. East of L.A., the Eaton Fire has burned through more than 13,000 acres in Altadena. A third blaze, the Hurst Fire, has burned through more than 700 acres in the San Fernando Valley.

The wildfires have prompted the entertainment industry to cancel or reschedule various events in the Los Angeles area, including the red carpet premieres of “Unstoppable,” “The Last Showgirl,” “Better Man” and “Wolf Man.” The Critics Choice Awards, originally scheduled for Jan. 12, was postponed to Jan. 26, while the Oscar nominations announcement has been pushed back two days (to Jan. 19) to accommodate an extended voting window. Production has also been suspended on shows such as “Fallout,” “Abbott Elementary” and “Hacks.”

floppysausage16 on January 10th, 2025 at 23:43 UTC »

Could they give more? Sure. But 15 million is still 15 million.

TheDuckFarm on January 10th, 2025 at 23:40 UTC »

Wow. I get it, y’all think they should have donated more, but they could have stayed silent and donated zero.

I can say for certain that I didn’t donate $15 million.

mcfw31 on January 10th, 2025 at 23:25 UTC »

> “As this tragedy continues to unfold, The Walt Disney Company is committed to supporting our community and our employees as we all work together to recover and rebuild from this unbelievable devastation,” said CEO Bob Iger in a statement. “Walt Disney came to Los Angeles with little more than his limitless imagination, and it was here that he chose to make his home, pursue his dreams, and create extraordinary storytelling that means so much to so many people around the world. We are proud to provide assistance to this resilient and vibrant community in this moment of need.”