If you just can’t get enough of that scent, though, Miller High Life is rolling out a cologne that will let you proudly wear it around town.
Miller High Life Dive Bar-Fume will go on sale tomorrow.
A bottle will run you $40 (which would buy a lot of beer at most dive bars).
While we haven’t gotten a whiff ourselves, Miller says it “captures every familiar dive bar scent from the satisfying crack of a freshly opened beer to the comforting savory taste of classic bar snacks.”.
Champaca blossom is included to recreate the smell of a Miller High Life opening (an odd choice, since flowers are not what comes to mind when most beers are popped).
As with many brands, Miller High Life has lots of merchandise for its loyal customers.
And, for $48, you can get a High Life Belt Buckle. »
