Once again, the European Union has issued a ruling preventing Meta from going too crazy with user information.
The top court in the EU ruled that limits must be put in place for how long Meta and other social media networks can use people’s information for ad targeting strategies.
TechCrunch reported that the EU’s highest court sided with an earlier opinion published in April by a court adviser.
The previous ruling also urged for limits on the amount of time companies could retain customers’ personal data for the purpose of targeting advertising.
The rulings referred its retention guidelines to the bloc’s General Data Protection Regulation (GDPR) established by the EU in 2018.
Recital 65 of the GDPR establishes a person’s “right to be forgotten” and the right to rectification and erasure of personal data.
Failure to comply with the GDPR could result in a 4 percent global annual turnover penalty, a number that could reach into the billions for a social media mega-corporation like Meta. »
