It’s part of its attempt to diversify its revenue streams beyond traditional game sales and microtransactions.
Here’s what EA’s CEO, Andrew Wilson, had to say about the potential of integrating ads in AAA games:.
EA Sports FC, the successor to the FIFA franchise, and Madden NFL, have a monopoly on the soccer sim and football sim genres, respectively.
Today’s players have already become accustomed to seeing both relevant and irrelevant advertisements within their favorite video game experiences.
If implemented properly, a pivot towards non-intrusive ads could help create a common ground between video game developers, publishers, and the actual audiences themselves.
Of course, we’ll have to wait and see if EA and other companies try bother trying to find the right balance between revenue and player experience first.
Epic Games is arguably already a step ahead in exploring a potentially permanent video overlay feature for Fortnite. »
