## EA is Looking Into In-Game Ads to Boost Revenues and Reach New Audiences

Authored by raiderking.com

It’s part of its attempt to diversify its revenue streams beyond traditional game sales and microtransactions.

Here’s what EA’s CEO, Andrew Wilson, had to say about the potential of integrating ads in AAA games:.

EA Sports FC, the successor to the FIFA franchise, and Madden NFL, have a monopoly on the soccer sim and football sim genres, respectively.

Today’s players have already become accustomed to seeing both relevant and irrelevant advertisements within their favorite video game experiences.

If implemented properly, a pivot towards non-intrusive ads could help create a common ground between video game developers, publishers, and the actual audiences themselves.

Of course, we’ll have to wait and see if EA and other companies try bother trying to find the right balance between revenue and player experience first.

Epic Games is arguably already a step ahead in exploring a potentially permanent video overlay feature for Fortnite. »

### A Ukrainian Sport Plane Drone Just Flew 800 Miles Into Russia To Blow Up An Oil Refinery

Authored by forbes.com

It is, by far, Ukraine’s longest-range raid—and an escalation of Ukraine’s deep-strike campaign targeting Russian refineries, factories and strategic military sites.

Both planes cruise at around 100 miles per hour and blend in with civilian air traffic, making them difficult to intercept.

In that way, those sport planes winging deep into Russia are helping thin out defenses for raids with more immediate and obvious impact. »

### Microsoft's Perfect Dark reboot reportedly in "a very rough state" and a "big, protracted mess"

Authored by eurogamer.net

In the wake of Grubb's comments, several other industry pundits (as spotted by VGC) took to social media with similar claims.

Meanwhile, video game historian Liam Robertson wrote, "From what little I have heard about the development of the new Perfect Dark, it sounds like... a big, protracted mess.".

These latest claims follow an IGN report last year in which the Perfect Dark reboot was said to have made "little meaningful progress" since its 2020 unveiling, after it hit "roadblock after roadblock". »

### "Reaching her expiration date": How Marjorie Taylor Greene fell so fast from MAGA stardom

Authored by salon.com

But there was nothing sad about watching Rep. Marjorie Taylor Greene, R-Ga., faceplant on live TV late Wednesday.

This was more about Republicans and Democrats joining hands to tell Marjorie Taylor Greene to take a seat already.

No, this was more about Republicans and Democrats joining hands to tell Marjorie Taylor Greene to take a seat already. »

### ‘They’ve destroyed us because of some tweets’: why has Saudi Arabia targeted these three sisters?

Authored by theguardian.com

After the fine, Fawzia left Saudi Arabia for Dubai and hadn’t been back to her home country in three years.

Fawzia says that a few months later, “they asked our family to kill us”.

They just let the world think they have changed before arresting all the women who asked for the change.”. »

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