In the wake of its massively successful self-published game, Larian hasn't been shy about pointing the finger at what it sees changing—and going wrong—in the games industry.
Larian publishing director Michael Douse brought that same energy to a recent PC Gamer roundtable interview, confidently stating "marketing is dead" in a discussion with other prominent game developers.
Nobody is looking at ads anymore … all of the channels that we would usually market through are no longer really viable.
So their function is also reduced by the fact that players just want to be spoken to.
EVE players are also known for being particularly vocal proponents of the game, which remains popular after 21 years online.
"From a very young age, when I saw an advertisement I was like, 'why isn't AdBlock blocking this?'"
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