At Truth Social, Trump holds no management position, even though he owns a 57 percent majority of stock in its parent company, Trump Media & Technology Group.
The stock does not represent any investment on Trump’s part; he was given it free of charge, mostly for the use of his name.
If Truth Social has failed to succeed as a social media platform, that’s probably because, like the Trump Shuttle, Trump Vodka, Trump Steaks, and the infamous Trump University, it’s really just a branding opportunity to score Trump a quick buck.
Truth Social’s failure as a business (as opposed to a stock) was preordained.
One poll cited in the SEC filing says that only one-third of all voters would use a social media site associated with Trump.
Further threats to the business model cited in the filing are Trump’s possible death, incarceration, or “incapacity.” »
