The "Ultimate Endless Shrimp" deal reeled in too many hungry customers at Red Lobster and now the company is turning the tide after reporting millions in operating losses.
In June, the seafood restaurant chain turned its historically limited-time shellfish special into a permanent menu fixture for diners to enjoy.
The special offered diners the option to choose two types of shrimp dishes, unlimited, for just $20, with a side of Red Lobster's famous Cheddar Bay Biscuits.
In this undated file photo, a Red Lobster Restaurant is shown.
Last month, Thai Union Group reported that Red Lobster had "higher losses from operations than expected" in its third quarter of 2023.
In this July 24, 2014, file photo, a seaside shrimp combo dish is shown at a Red Lobster restaurant in Yonkers, New York.
The seafood company cited "Ultimate Endless Shrimp" as a key factor in the financial misstep and has since raised the price of the deal to $25 at all 670 restaurants. »