Trump’s 48-Hour Manic Rant Had Immediate Consequences

It’s far from clear that “Earth” will respond to X’s demise with anything other than indifference. As TNR has noted elsewhere, Musk consistently overestimates the user base of his platform: “A study by Pew Research found that fewer than one-quarter of U.S. adults use Twitter at all. Of this sliver of the population, an even tinier cohort is responsible for the vast majority of tweets: “The top 25% of users by tweet volume produce 97% of all tweets, while the bottom 75% of users produce just 3%.” As it stands, the only people likely to take up Musk’s cause will be the small rump of Musk die-hards that he’s trapped on his dying platform.

Musk’s comments were made just steps away from a stone-faced X CEO Linda Yaccarino, who was brought on partly to woo advertisers and will now be tasked with the futile endeavor of finding more in the wake of Musk’s rant.

As is her wont, Yaccarino responded to this most recent controversy with another one of the saccharine and detached-from-reality posts that have made her, in the eyes of Defector’s David Roth, “the last funny Twitter bit left.” “X is enabling an information independence that’s uncomfortable for some people. We’re a platform that allows people to make their own decisions,” Yaccarino posted, hours after the event. “And here’s my perspective when it comes to advertising: X is standing at a unique and amazing intersection of Free Speech and Main Street—and the X community is powerful and is here to welcome you.”